The Design Behind A Ninja Rabbit Fighting Game, Part II

The Design Behind A Ninja Rabbit Fighting Game…from Wolfire Games, Part II

You can download the podcast here…
http://www.indiegamepod.com/podcasts/wolf-fire-2-podcast.mp3

Or listen to it here…

Show Notes:
John: We’ve promoted our Facebook page. We’ve now got 4,000 fans on that.

Interviewer: Awesome.

John: We’re trying all of the guerrilla marketing tactics we can, and if we can make some viral videos down the road, that would be great. But, it’s hit or miss. You never know what’s going to be viral and what’s not. You’ve just got to throw it out there and hope it explodes but we’ll see.

Interviewer: Your main marketing campaign is just keeping people afloat of your development process. Do you have forums and stuff like that where you communicate with your audience?

John: Yeah, the forums are very active. Jeff actually made a secret forum and that’s where a lot of the blogging is happening right now. It’s fun for bloggers to share their content and secretly post it in this forum that only the pre-orders can access and then they build off of each other.

They are sharing XML files of levels of each other and building off of each other’s houses, making maps together. They are on texture packs. It’s a real awesome community. That’s basically the core of our PR strategy right now. It’s just to maintain that, be open with the fans, keep them excited. Let them know what we’re doing and just keep it going.

Interviewer: Do you have any advice then for other indie game developers out there who…

John: Don’t hide anything. Just the story, the process, is always exciting, no matter who you are. Everybody has a different story to tell and that’s interesting but to fix that’s part of what an indie game is. It’s not just like buying the game because you only care about the game play. It’s sort of buying into the experience that is indie.

It’s just a belief that supporting the little guy and hoping he’ll succeed. I would say, just update your blog regularly. The one blog post a day has been crucial to keeping excitement up and make a lot of videos.

Interviewer: Where can they find all of this information and your development process?

John: The blog is the best spot. We have a blog page. We have a Facebook page. We